Marketing
"From our family to yours, bringing excellence to the table since 1972" Founded in 1927 in Florence, Italy, Salvatore Ferragamo is a symbol of Italian luxury, known for its craftsmanship and elegance. The brand, rooted in family and culture, extends its legacy into hospitality with Hotel Lungarno, embodying refined Italian style. Now, Ferragamo unveils a new chapter: a home interiors collection that brings its signature luxury from the runway to the living room. This exclusive collection blends the art and heritage of Florence with everyday functionality, offering luxurious furnishings that tell a story of timeless beauty, family, and sophisticated design. To launch, an integrated marketing communications (IMC) strategy will feature immersive digital storytelling and exclusive events at Hotel Lungarno, highlighting Ferragamo’s artistry. This home line not only elevates Ferragamo’s brand equity but also opens new markets, offering a diversified, authentic luxury experience for discerning consumers. It’s a bold new chapter that brings the brand’s Italian spirit into every home. Group role: Financial Analyst
